We know that ambient, like many contemporary music genres, is often the expression of a single person. A person who not only creates sounds on a daily basis, but is also busy with other projects. Each of these non-creative activities requires time. In order to reach the listener, an artist has to wade through a labyrinth of information, spend a lot of time on managing social media accounts, sending materials for review, keeping his listeners interested, creating algorithm-pleasing content and doing SEO work.
At MINDSES we believe that in the age of fully democratized distribution channels - streaming services, video and music platforms, music sites - organizing ourselves into collectives and labels is incredibly important. Together, we can achieve so much more for ourselves and our music.